DANAE MCDANIEL
Portfolio | Marketing Strategist
Hello!
I’m DaNae, a versatile marketing strategist known for leading human-centered campaigns and creative projects with precision and flair. With experience across entrepreneurship, corporate, agency, and non-profit sectors, I’ve touched every part of the marketing process, from strategy to execution. I’m driven by a love for crafting innovative solutions that connect brands with people in meaningful ways by blending data and creativity.
Intergrated Marketing
Key Skills
Program Management
Brand Strategy
Data Analysis
Campaign Development
UX Design
Campaigns + Creative Works
Digital + Product Marketing
Role: Marketing Program Manager
Client: Google
Project: AI Gemini
As an MPM, I supported the marketing of Google’s AI Gemini, helping secure a partnership between Accenture and Google Cloud to launch the Generative AI Center of Excellence.
Brand Marketing
Role: Brand Strategist
Client: The Vanity Group
Project: Grit Before The Gram
As a Creative Strategist, I played a key role in coordinating stage design and award presentations, ensuring seamless execution and delivering an engaging and visually cohesive event experience.
Innovation Marketing
Role: Strategic Operations Lead
Client: Walt Disney StudioLab
Project: Digital Twins
As Strategic Operations Lead, I helped develop Disney Studios' StudioLAB tools with Accenture, streamlining remote collaboration and pre-production workflows for major productions.
Campaign Marketing
Role: Creative Strategist
Client: Walkers Legacy
Project: Moms Who Enterprise
As a Creative Strategist, I developed the creative marketing strategy for a non-profit event aimed at enhancing financial and entrepreneurship skills for low-income or A.L.I.C.E mothers in the District.
Experiential Marketing
Role: Marketing Operations Specialist
Client: BET+
Project: BET+ Streaming Service Launch
I assisted with the coordination of BET+’s launch event, driving audience engagement and contributing to the successful rollout of the streaming platform.
Influencer Marketing
Role: Brand Activation Coordinator
Client: Youtube
Project: Youtube Fanfest
For YouTube FanFest, I supported influencer marketing by curating and packing personalized gift boxes for creators, enhancing brand engagement and connection with key influencers.
Execution and Management
Role: Program Lead (West Region)
Client: Accenture’s African American ERG
Project: Community Event
Organized a networking event for existing members, new joiners and summer interns at Accenture, coordinating catering, speakers, and activities alongside my programming team.
Educational Marketing
Role: Educational Presenter
Client: Howard University
Project: Design Thinking Workshop
Created and delivered a presentation on design thinking for a workshop aimed at sophomore and junior communications students at Howard University.
Strategic Planning
Art Bag Initiative | 2020
Personal Achievement
Art Meets World started off as a blog I created in college for my social media class. Fast forward 2 years later after graduation, I used the name to represent a community organization to develop an event called "The Art Bag Initiative." I raised $5000+ with the help of a local non-profit, secured a location and successfully completed the mission of the initiative.
My mission was to equip grade school students with art supplies to inspire creativity and provide an emotional outlet during COVID-19.
- Created the proposal
- Partnered with a local nonprofit
- Created a spreadsheet to track budget and supplies
- Dispersed information through event flyers disseminated through email, text, and social media
- Reached out to local volunteers to help organize and fill art bags
- Set up with marketing materials with the help of local partner
- Successfully passed out 150 art bags to children in the local community of West Palm Beach (my hometown)
Strategic Planning
The Project Designer | 2021
Personal Achievement
I created the Project Designer to address common challenges in idea development across industries and after recognizing there was a need for a structured approach. The project quickly gained traction, nearly selling out in three months. It was also used by participants in Beats by Dre’s Black Futures Cohort, showcasing my entrepreneurial spirit and commitment to fostering creative growth.
My mission was to create a tool that empowered others by providing a clear framework for turning ideas into actionable plans.
- Conducted extensive research on design thinking, agile methodogies and the idea development process
- Created the outline of each page in InDesign
- Sourced and collaborated with 2 graphic designers/illustrators to bring the book to life
- Sourced a manufacturer and managed the order process
- Developed a pitch deck which landed a multiple partnerships and sponsorships
- Directed and developed all marketing materials including websites, commercials, social media content and more
Case Study
#1
Company: Accenture
Project: Marketing for SAP Implementation
Client: Leading Global Sportswear Company
Project Duration: 9 Months
Role: Marketing Strategist & Change Management Lead
Tools Used: SAP, Web Development, Internal Communication Systems (Podcast), Change Impact Assessments, Power BI
Overview
The global SAP overhaul streamlined processes across departments. I ensured alignment and communication by developing an internal website, launching a podcast series, and conducting change assessments for the marketing and merchandise teams.
Objectives
- Develop a centralized communication hub to keep employees informed about SAP shifts.
- Provide a consistent flow of information and updates via multiple channels.
- Evaluate the impact of the SAP system changes on marketing, merchandise, and other key departments.
Key Results:
- Boosted employee engagement with the internal site by 30%
- Achieved a 25% increase in podcast audience per episode
- Reduced miscommunication by 20% in cross-functional meetings
- Minimized disruptions by 15% through change impact assessments
- Increased task completion rates by 10% across key teams
Strategy and Execution:
Internal Website Development I developed an internal website designed to serve as a central hub for employees to access critical resources related to the SAP implementation. The site featured:
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Podcast Series for Updates To further enhance internal communication, I developed and produced a weekly podcast series where leaders from various segments of the organization provided updates on the SAP transition. This channel was crucial for delivering timely information in a more accessible format. |
Change Impact Assessments I conducted change impact assessments specific to the marketing and merchandise departments to evaluate the effects of SAP integration. This process involved attending workshops and collaborating with teams across the organization to assess the following aspects:
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Stakeholder Management I led several cross-functional meetings with key stakeholders, including department heads and SAP experts, to ensure alignment across teams. These meetings facilitated:
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Case Study
#2
Company: Accenture
Project: Global Email Campaigns for New Product
Client: Leading Global Technology Company
Project Duration: 2 Years
Role: Marketing Program Manager
Tools Used: Figma, Workfront, Internal CMS, Google Analytics
Overview
As the Marketing Program Manager, I led the end-to-end management of multiple product email campaigns. My responsibilities included overseeing each campaign process from strategy development to execution, ensuring cross-functional collaboration, and driving high conversion rates through targeted email marketing.
Objectives
- Increase sign-ups for through personalized email campaigns.
- Maximize conversion rates and engagement through data-driven strategies.
- Optimize campaign performance through rigorous testing and reporting.
Key Results:
- Increased conversion rates by 12% through targeted email strategies and optimized content.
- Achieved a significant boost in sign-ups, click rates increasing by 8%
- Delivered comprehensive reports with recommendations for future improvements
Strategy and Execution:
Cross-functional Collaboration: Worked with data, creative, developer teams, and stakeholders to craft effective email strategies aligned with business goals. |
Campaign Development: Managed the creation of email content, including strategy, design, and execution, utilizing internal CMS tools, Figma, and Workfront for project management. |
A/B Testing: Implemented testing strategies to optimize subject lines, layouts, and content, ensuring the highest performance in engagement and conversion. |
Reporting & Analysis: Collaborated on campaign reporting, presented key metrics and findings to stakeholders, and provided actionable insights for future campaigns. |
Weekly Meetings: Led weekly meetings with cross-functional teams to monitor progress, ensure alignment, and address any challenges. |
Content Personalization: Worked with data teams to segment audiences and personalize email content, boosting engagement and relevance for different user groups. |
Contact
danaetmcdaniel@gmail.com
(561) 714 - 4295
Linkedin Profile
Thank you